Brand. Interface. Code.
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Software with a point of view.
I’m Dan Andrews. For ten years I’ve designed and built software across developer tools, financial data, clinical care and consumer apps, for start-ups, scale-ups and global platforms. Today much of that work is AI products, and the judgment layer inside them: the moment software hands a decision to a person to review, approve or override.
Selected work
Kaido
Frame
Bittensor
Dan Andrews
Designer and founder, with a background in experimental psychology. I was a Senior Product Designer at Spotify for three and a half years, before that a host of start-ups and scale-ups. Previous client and agency engagements include Epic Games, Risika and Dell.
The same skill applies to any complex service where a wrong answer costs something: health, finance, public services and developer platforms. I lead product definition and detailed UX, then build it or stay close to how it is built.
You work directly with me: as a fractional design lead, on a scoped project or in an embedded contract. I can lead the implementation or work alongside your engineers.
Discuss a contract ↗Work together
Start small, prove the fit, then keep senior design close to delivery.
Judgment Review
Judgment Sprint
Fractional Design Lead
Product Release
Questions
How the work is scoped, shared and built.
What happens after launch?+
The handover, documentation and support period are agreed in the release scope. Continued improvements can be commissioned separately or through a fractional design lead.
What can I hire you for?+
A fixed Judgment Review, a Judgment Sprint, a scoped product release, or ongoing work as your fractional design lead. I also take on part-time and full-time embedded product design contracts; the commitment and rate are agreed around the brief.
How is delivery organised?+
You work directly with me on product direction and design. I can build the agreed release or work alongside your engineers. The proposal names each delivery owner; any specialist support, responsibilities and costs are agreed before work starts.
What happens if the scope changes?+
We agree the scope and price before work starts. New requirements are scoped and quoted separately, so the trade-offs stay visible.
Can you work with our engineers?+
Yes. A Judgment Sprint or fractional role can focus on product, interface and technical direction while your team handles the build.
How long does the work take?+
A Judgment Review takes three days and a Judgment Sprint one or two weeks. Builds are scoped around the product and its requirements; the timeline is agreed with the scope.
How will I see progress?+
You work directly with me, and the work is shared as it develops. Design and implementation can be reviewed together rather than waiting for a final handover.
Who does the work?+
Dan Andrews, a designer in London with a decade across brand, product, motion and interaction, including work with Spotify, Epic Games and Dell. You work directly with me on the agreed engagement.